logo Events, Reinvented

  • Philosophy-image
  • Philosophy-image
  • Philosophy-image
  • Philosophy-image


At Avenue Lesage, we plan events that create a unique experience for our clients and their guests.

We focus on personality, rhythm and energy by combining dynamic logistics, creative design and exclusive personalized planning.

We work with clients in the San Francisco Bay Area and in Miami, Florida.


Say Hello!

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Contact Us

We're available for events in Miami and in the San Francisco Bay Area!

Email: contact@avenuelesage.com

What people say

“We had a terrific experience.” Alan C.

“I would be happy to provide anyone with a glowing reference of your work.”
Steve P., Barulich & Dugoni Law Group

“Thank you again for a wonderfully planned party. We had so many compliments on how elegant and tasteful and well-planned it was.” Lisa G.

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Meet Celine

Meet Celine

For the past five years, Celine’s passion has been driven by creating unique events for her diverse clientele.

Her inspiration stems from her multicultural origins and wide international experiences.

Celine began her career in communications and PR working at Edelman and A&R Partners.

Event Planning

Event Planning

Whether the event is a wedding, a celebration or a corporate function, we infuse style and exciting details that will make our client's vision come to life.

Our services are customized for every occasion. Beyond the orchestration of all the planning elements, we bring creative ideas and our expertise, to make each event an expression of our client's personality.



We tackle each event as a completely unique experience.

We listen closely to our clients, and offer flexible creative solutions to design, plan and coordinate their events.

Strategy Consulting for Successful Programs

Avenue Lesage offers strategy consulting to help clients focus their efforts, develop event content and define communications strategies that will target their audience with the right messages.

We works with clients to flesh out concepts, core beliefs and their true essence to create programs with a purpose. We develop communications and messaging that resonate with their key audience. We also coach clients on communication tools, social media, PR and marketing communications. We provide executive-level feedback on projects and programs. Our objective is to give direction and focus for successful events, launches and growth.

Napa wines, Celebrities & a Good Cause

When’s the last time you spent the afternoon in Napa? Too long!

What’s better than wine tasting, delicious food and meeting two celebrities? Doing it for a good cause!

Join Ari Zucker and Shawn Christian to raise funds for Arrow-Heart, an inspirational youth leadership program focused on young adults. You may know Ari and Shawn from Days of Our Lives as Nicole Walker & Dr. Daniel Jonas.

They help you stay entertained with their fabulous on-screen lives. Now, it’s your turn to help them!

Purchase your tickets, and come bid on extraordinary silent auction items. Don’t forget about the wine tasting and delicious food. We will be in Napa after all!

What: Event planned by your truly, hosted by Padis Vineyards
When: October 18, 2014, 2:30-5pm
Where: Private Napa vineyard (address provided at ticket purchase)

Hurry! Space is limited.

Find out more about Arrow-Heart here.


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The Purpose of an Event

When companies plan their social events, they think about many things. Who they’re inviting, where they might have it, which day works best for everyone’s schedule, and maybe how much they spent on it the previous year. What they don’t often think about, is why they’re having it.

The problem is that by not truly getting to the purpose of an event, companies miss out on great opportunities. Opportunities to make a marketing splash, to boost their image, opportunity to showcase their culture, their history, their personality. They also miss out on the much simpler and important aspect of an event: its success.

I was talking to someone earlier this week whose husband works for a very large and well-known tech company. He recently attended one of the company’s largest international employee events, bringing together people from all over the world. This one specific event was supposed to be a crucial, once-a-year opportunity for all those employees to gather in one place and network together.

But the band was so loud, they couldn’t hear each other.

Despite their $30,000 budget, their past experiences and all the man-power necessary to create this enormous event, it fundamentally failed its purpose.

To succeed, the purpose of a corporate event needs to remain at the center of the planning process. By using it to guide spatial layout, vendor choices, design, energy and its rhythm, event planners can really make their clients shine.

Food for thought!







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99 Red Balloons becomes Avenue Lesage

It is with great excitement that we let go of our lovely 99 Red Balloons to become elegant Avenue Lesage!

Our new identity is the true essence of who we’ve been all along. Over the past three years we’ve worked with exciting clients, creating fantastic events with energy and style. It was time for our name to better reflect our approach, our philosophy and our true personality.

Where does the name come from? Avenue Lesage is the street where I grew up. It is where I learned to be independent, to observe the beauties of life and build my own person. The street is in a town called Maisons-Laffitte, just outside of Paris. It is lovely, and green, and extraordinary. It is a town well-known for its horse racing stables, where cars share the streets with proud racehorses carrying their jockeys to the training tracks.

I am excited to share this new Web site with you. It is a great way to showcase my past events via the Gallery,  details about our services and even some information about me.







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  • Case study: Arrow-Heart-image

Case study: Arrow-Heart

Client: A non-profit organization co-founded by actress Arianne Zucker.

What we did: Helped our client exceed her fundraising goal. Made Arrow-Heart the core of the event. Converted event attendees into enthusiastic supporters and evangelists.

Case Study: Miami Caribbean Code

Case Study: Miami Caribbean Code

Client: A Miami-based initiative launching its first Regional Tech Summit connecting South Florida with the Caribbean.

What we did: Strategized, planned and executed a one-day conference. Created a relaxed yet focused experience for panelists. Designed a modern space to encourage networking. Helped propel the client's initiative onto the Miami tech space.